The head of the Hapki-do Centre reached us out to promote the centre sessions. Hapkido is a Korean martial art. It is a form of self-defense that employs joint locks, grappling, throwing techniques, kicks, punches, and other striking attacks. We were requested to create a page and set up Facebook and Instagram ads. the flow After the kick-off call, we outlined a strategy. We created and filled page on Facebook, wrote the text in Russian and translated it into Hebrew. We decid