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Hapki-do Israel

The head of the Hapki-do Centre reached us out to promote the centre sessions. Hapkido is a Korean martial art. It is a form of self-defense that employs joint locks, grappling, throwing techniques, kicks, punches, and other striking attacks. We were requested to create a page and set up Facebook and Instagram ads.

the flow

After the kick-off call, we outlined a strategy.

We created and filled page on Facebook, wrote the text in Russian and translated it into Hebrew.

We decided to make ads aimed at an audience with a specific interest.

We had two audience, one of which worked well:

after making a test advertising with two target audiences, we added a budget to the working one.

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Total Reach: 25,865 people

Number of Leads: 58 requests

Cost Per Result: $1.68

Amount Spent: $98

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