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The Hunger Games: Catching Fire

We were contacted by the Ukrainian distributor of the Hollywood move "The Hunger Games: Catching Fire". We needed to organize a Digital project devoted to the movie, promoting the film, that would make people love it and buy the ticket.

the case

After the kick-off call with the client we figured out the means:

to make a virus contest with good money awards.

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People participated in the contests with friends and family, making different virus tasks.

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examples of the results

The task was to create a demotivator (funny image) based on the film

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Results

  • Over 500 000 people heard about the competition;

  • More than 1800 participants from more 40 cities;

  • More than 100 poems based on the film;

  • More than 750 demotivators based on the film;

  • Over 5500 photos with posters “I like Hunger Games!”.

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